Launch of the face of the 

Adelaide Fashion Festival 2012

Adelaide's fashion elite, VIP's, designers, models, sponsors and media gathered at the glamorous Hotel Richmond for the launch of the face of the festival, last night. 

We were treated to a range of nibbles from the Hotel Richmond, along with an array of drinks provided by Bickfords, 3 Oaks Cider,  Coopers,  Wick Wines and Vok Cocktails. The food was delicious!

Guests were stylish as ever, you could definitely tell that this was a fashionistas event!

Rebecca (Adelaide City Council) & Cristina Tridente (couture + love + madness)

Pastry Chef (left) & Owner (right) of The Avairy Dessert Kitchen

Channel 9's Kate Collins was the MC for the night, she stated that this years festival will be packed with amazing shows and events, she mentioned all the sponsors and then made a special announcement that this year the Festival has partnered with the Starlight Foundation and part proceeds from the Festivals events will go towards supporting Starlight’s great work with children.

Representative from the Starlight Foundation

                Kate then made the big announcement of who the face of this years festival will be............

This year's face of the festival is finesse model, Melissa Johannsen (MJ). MJ's hometown is Alice Springs, but she started her modelling career in Adelaide. Her success in modelling has been remarkable, having walked at Paris, London, and Milan fashion week.....she is definitely someone Adelaide can be proud of!

                                        Kate then announced the lucky door prize winners.......

MJ posing for Adelaide's media

Designer Paul Vasileff (left), MJ (middle), Designer Cristina Tridente (right)

This years festival is definitely something to look forward to. We will keep you updated on upcoming events...so watch this space!