ZARA
Opening in Adelaide 2011
ZARA opened its doors in Adelaide today! The Adelaide store is the largest in Australia and one of the biggest ZARA's in the world. We were very lucky to be there and get taken on a tour of the store.
NOVA was stationed in front of the store and recording live, entertaining everyone there for the opening!
Excited shoppers were lined up outside eagerly awaiting the opening of ZARA Adelaide. Having lined up hours before the official opening time they decided to have a seat as they counted down the minutes to enter the store.
For the media tour, registration began at 7.45am, we were ticked of the list and ready to go!
We were taken on a tour around the huge two-story store, there are 4 sections; Women, Men, Kids, and Basics. The store was filled with statement pieces, as well as layering basics.....colour, romantic lace, nautical patterns and vintage-esque designs were dispersed throughout the store.
The media was front and centre to capture every moment as ZARA opened their Adelaide doors. As 9am approached ZARA staff gathered in front of the doors to welcome their first shoppers into the store.
At 9am, doors were opened and shoppers ran in to begin shopping at ZARA for the first time in Adelaide...most have been awaiting this day for a long time!
The store was filled within seconds!
All media tour guests were kindly given a ZARA bag with a USB featuring pictures of ZARA's mid-season lookbook.
Overall the opening was a success and it is clear that the store will just get busier and busier, they re-stock their shelves with new stock twice a week...ensuring each time shoppers walk into ZARA they are welcomed with new pieces to add to their wardrobe.
