When she was younger, Stacey Hendrickson dreamed of floaty picnic dresses, cute bustiers and pretty pastels. The Adelaide beauty brought casper&pearl to life in 2011 and just one year on the brand has gained a huge following, especially in the social media world, which has led to her dress being featured on Teen Vogue along with sending garments to cute-as-pie singer, Lisa Mitchell (I adore her!). The label's aesthetic is flirty, girly and whimsical, embodying every girl's dreams in the form of incredibly beautiful handmade clothing!
casper&pearl recently wrapped up shooting the lookbook for their transeasonal A/W 2013 collection, 'Secret Garden' and as with all of their clothing, the collection promises to capture the hearts of girls everywhere. 'Secret Garden' is bright colours aplenty along with their signature adorable little dresses and shorts as well as seeing the brand branch out by featuring a number of black pieces as well as knitwear - what more could a girl want?!
The lovely designer of casper&pearl, Stacey (the beauty above), was kind enough to share some of her inspirations behind the brand and the new collection!
omg: How old were you when you started casper&pearl?
c&p: I launched casper&pearl fresh out of high school when I was eighteen, but it was a long time coming before that!
omg: Where does the name casper&pearl originate from?
c&p: I'm really inspired by the innocent and girly nature that c&p radiates, so I named the brand after my childhood best friend and I (everyone used to call me Casper because of my pale skin). Pearl used to live across the road from me and we would play every day in flowery fields and have tea parties, which is what I like to imagine girls do when they wear the brand.
omg: Describe casper&pearl in three words.
c&p: Imaginative, feminine and fun!
omg: What or who are your biggest inspirations?
Most of my inspiration walls are plastered with vintage photos from the 70's and 90's, Valentino and Chloe, art and nature.
omg: What's the inspiration behind the upcoming A/W 2013 collection, 'Secret Garden'?
c&p: For this collection I took inspiration from the story ‘Secret Garden’ by Frances Hodgson Burnett. I was really inspired by floral embroidery, which is featured throughout the collection with flowers that I hand drew. With each collection I really love to tell poetic stories and have hidden meanings; for me this range is a metaphor for how I grew this brand from the ground up out of basically nothing, and I’ve really enjoyed watching it blossom and grow into something so beautiful and appreciated.
omg: Describe the ultimate casper&pearl girl.
c&p: Free-spirited, passionate and happy.
omg: If you could choose anyone to wear your clothes, who would it be?
c&p: I would love to see casper&pearl being worn by Isabel Lucas, Alexa Chung or the Jenner sisters! A girl can dream.
omg: If you weren't designing, what would you be doing?
c&p: Maybe graphic design or photography. I love marketing too! But this way I get to do all four and I love every minute of it!
omg: What is your most treasured item in your wardrobe?
c&p:My grandma passed down some beautiful clothing to me from the 70s, I cherish them too much to even wear out! Or my faux fur vest, I never take it off!
omg: What are your aspirations for casper&pearl?
c&p: My dream has always been to make somebody’s favourite brand, and if I can do that then I’ll be happy. I would also love to see c&p being sold in more stores across Australia and NZ!
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